didi Rugby Ambassadors

didi Rugby’s wonderful ambassadors share our passion for getting children involved in the sport of rugby.

They are also keen to promote the values that are right at the core of what we do.

We have Olympians, internationals, World Cup-winning players and coaches, British & Irish Lions and Aviva Premiership winners too, who are prepared to support us and give up their time as part of the didi family.

These ambassadors know exactly what is needed to get to the top – but they are also just as keen to promote the positive values of the sport to those children beginning their rugby journey with didi Rugby.

There are Women’s Rugby World Cup winners like Emily Scarratt, Vicky Fleetwood and Sarah Hunter.

World Cup-winning coaches like Gary Street and other professional coaches from the men’s game like Geordan Murphy (Leicester Tigers) and Graham Rowntree (British & Irish Lions, England and Harlequins).

Graham said he was a huge advocate of didi Rugby: “Having been involved with rugby at all levels my whole life, I totally believe that the values it instills in little ones to play fair, share with friends, and show respect for each other, as well as the obvious health and fitness benefits that are vital for youngsters.”

Leicester Tigers scrum-half Sam Harrison is still playing the game but is passionate about a didi Rugby class right on his doorstep which he takes his daughter to.

Away from rugby, former Leicester City and Scotland defender, Matt Elliott says he is a huge fan of getting kids involved in sport and author and broadcaster Rosemary Conley wanted to become an ambassador because it encourages a healthy and active lifestyle.

We are very proud to have such a large group of sporting professionals endorsing our didi Rugby programme.

didi ambassador - Matt Elliott
didi ambassador Matt Elliott
didi ambassador Matt Elliott
MATT ELLIOTT (Born November 1, 1968)

Former Scotland international footballer Matt Elliott is known for his exploits with a round ball, instead of an oval one.

But, having seen what Vicky Macqueen’s programme has to offer, he became an didi Rugby ambassador because of the values it promotes to young children. Values that he believes are central to getting young people involved in any sport.

“I am really pleased to be an ambassador of didi Rugby. When I first heard about the programme I thought it was a fantastic concept and now having seen it in practice I am glad to be involved,” he said.

“I firmly believe that anything encouraging children to be active in any sport, whilst learning through play and gaining confidence is a good thing. Didi rugby is certainly that!

Physical activity while learning new skills

“Vicky has created a programme that encourages little ones to enjoy sport and physical activity whilst learning new skills and developing concepts like fair play and teamwork.”

Matt gained 18 caps for his country during a professional playing career that spanned 17 years and saw him make 589 first-team appearances, most notably at Leicester City (245), Oxford United (148) and Torquay (124).

He made his name at Leicester as a bruising central defender in a side that won the League Cup in 2000 – scoring both of his side’s goals in the final – and was part of a squad that surprised many people as Leicester enjoyed an impressive run in the Premiership under Martin O’Neill in the late 1990s.

Since retiring, a brief spell in non-league management was followed by a post with Radio Leicester commentating on the team he made most of his first-team appearances for.

Meet our didi ambassadors: British & Irish Lions coach Graham Rowntree also has 398 appearances for Leicester Tigers
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