didi Rugby Ambassadors

didi Rugby’s wonderful ambassadors share our passion for getting children involved in the sport of rugby.

They are also keen to promote the values that are right at the core of what we do.

We have Olympians, internationals, World Cup-winning players and coaches, British & Irish Lions and Aviva Premiership winners too, who are prepared to support us and give up their time as part of the didi family.

These ambassadors know exactly what is needed to get to the top – but they are also just as keen to promote the positive values of the sport to those children beginning their rugby journey with didi Rugby.

There are Women’s Rugby World Cup winners like Emily Scarratt, Vicky Fleetwood and Sarah Hunter.

World Cup-winning coaches like Gary Street and other professional coaches from the men’s game like Geordan Murphy (Leicester Tigers) and Graham Rowntree (British & Irish Lions, England and Harlequins).

Graham said he was a huge advocate of didi Rugby: “Having been involved with rugby at all levels my whole life, I totally believe that the values it instills in little ones to play fair, share with friends, and show respect for each other, as well as the obvious health and fitness benefits that are vital for youngsters.”

Leicester Tigers scrum-half Sam Harrison is still playing the game but is passionate about a didi Rugby class right on his doorstep which he takes his daughter to.

Away from rugby, former Leicester City and Scotland defender, Matt Elliott says he is a huge fan of getting kids involved in sport and author and broadcaster Rosemary Conley wanted to become an ambassador because it encourages a healthy and active lifestyle.

We are very proud to have such a large group of sporting professionals endorsing our didi Rugby programme.

didi Ambassador - Louis Deacon
Louis Deacon of Leicester Tigers and England is a didi Rugby ambassador
Louis Deacon of Leicester Tigers and England is a didi Rugby ambassador

Louis Deacon is quite simply a legend at Leicester Tigers.

Born and bred in the county, the lock forward was an almost ever-present at Welford Road for a decade and a half.

During that time, he made 274 appearances for the club and earned England recognition to win 29 caps. His debut came in 2005 against Samoa and he was involved in the France World Cup during 2007, where England reached the final.

He joined the Leicester Tigers Academy in 1997 and worked his way through the ranks to make is first team debut in 2000.

A strong and uncompromising second row, Deacon was known for doing the hard yards at rucks and mauls and was tremendously reliable for club and country.

During a hugely successful career, he played in two European Cup finals and five Premiership finals for his club before being forced to retire through injury in 2015.

'Health benefits for active youngsters'

Family has always been a big part of his life with brother Brett a team mate at Leicester during his playing days.

Rugby has always remained a big part of his life with coaching stints at Moseley, Coventry and with the Spanish national side.

He became an ambassador with didi because of his wish to spread the values of the sport to young children as early as possible in their development process.

“What Vicky and her team are doing with the didi rugby programme is great,” said Deacon.

“The values that they help instill in young people like discipline and respect at such a young age is brilliant.

“Having that as a foundation, while also having fun with friends, and the obvious health benefits for active youngsters is also pivotal.

“Getting them involved in such a fun programme at such an early age gives children the perfect start to an active life in sport.”

Meet our didi ambassadors: Gary Street is the most successful England coach of all time