We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
The first few weeks of 2018 have been really busy for didi Rugby and I have feel like I have seen most parts of the country at least once.
But it has been ‘good busy’ because the growth of didi franchises across the UK is great to see.
Our Swansea set-up was quickly welcoming the BBC cameras in to film a piece with owner Robyn Lock as she was surprised by former Wales international Gareth Thomas’ visit to a didi class. He was filming a piece which went on BBC Wales’ introduction to the Six Nations and he recognised Robyn with some Six Nations tickets for her services to the sport.
If that wasn’t good enough, Gareth then agreed to become an ambassador for didi Swansea to help spread the word.
In Reading, World Cup winner Alex Matthews has got on board as an ambassador and there is another big star on their way who we can announce shortly.
The launch parties at Ascot and Windsor were incredible and there has already been great growth in the area with some very well-attended classes.
There have been many people approaching us to talk about franchise opportunities. And while we want to spread the didi family far and wide, we also want to make sure that we work with the right people and with people who are passionate and driven for the long haul, not just in the short term.
We want to make sure that every didi Rugby franchise that gets going carries the same ethos as the rest of them and delivers the same success stories up and down the country.
Next up are launches in Yorkshire and Bedfordshire which lots of people are looking forward to and we have newly-designed didi kit and leisure wear coming soon too.
The growth of the business is one thing, but it has also been rewarding to see the impact we are having on children’s health and well-being too.
Watching those who have visited us with their mums and dads grow in skill-set and confidence has been fantastic to see and we are determined to spread that growth far and wide over 2018.
Here’s to another busy 11 months. We wouldn’t want it any other way.
Read more: Wales Women's star Non Evans becomes didi ambassador