We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Despite snow and freezing temperatures, the re-launch of didi Rugby's Loughborough classes soon got warmed up with new franchise owners Caroline and Terry Percival at the helm.
As well as a fantastic response from local families, the President of Loughborough Rugby Club arrived to see what was going on and to encourage children into the sport.
At the end of the sessions, he was so impressed that he has given his full support to didi Rugby in Loughbourough.
Caroline said she was delighted by the success of their big day. "We were amazed by the response from the local community building up to the event," she said. "It is heartwarming to see that so many people share our passion for rugby and its values and also want to share these with their children.”
There were three classes held at Rosebery Community Centre in Loughborough, Leicestershire on Saturday. Children aged from 18 months through to six years were split into minis 9-9.40, juniors 9.40-10.20 and seniors 10.20-11.
The children in all classes were really engaged with the activities but the 'What’s the time Mr. Wolf?' game was a particular hit, with squeals of delight from the children and laughter from the parents ringing out around the hall.
There were even requests for the game in next week's classes from some of the children.
Everyone went home with a certificate, medal and a didi Rugby cupcake specially baked for the occasion. Most importantly of all, however, they left with a huge smile on their faces.
"With the minis session full and the other two sessions over half full the numbers attending the relaunch exceeded our expectations and ensured Vicky Macqueen and the team could demonstrate didi Rugby at its best," added Caroline.
"The feedback we have received from parents and children has been outstanding. With such strong positive endorsements, we know we will go from strength to strength.”
Numbers for Saturday morning calsses are already so good that Caroline is now looking at venues for after-school classes in the area too.
Keep an eye on the Loughborough's Facebook page and www.didirugby.com for further details.
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