We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Father and daughter's passion set to drive new didi Rugby franchise in Coventry and Kenilworth area
Kiri Bennett and Rich Bennett will lead a new didi Rugby franchise in the Coventry area
Kiri Bennett and dad Rich, both believe in passing on the benefits of physical activity to the younger generation.
Kiri’s two-year-old daughter Ayaana is already reaping the rewards of her mum’s passion.
And with Rich having taught physical education for 40 years, he brings a vast amount of the knowledge to the launch of a new franchise.
Kiri and Rich will be spreading theirs beliefs throughout South Warwickshire after finding the perfect fit for their values in didi Rugby.
Now, children and parents in places like Coventry, Kenilworth and other villages and towns in the area will be able to attend didi Rugby classes and share in her vision to get young children active and healthy while having fun.
“I have a real passion for physical activity and want to share and promote my love for it towards the new generation,” said Kiri. “I believe in the importance of physical activity and how it should begin at a young age to promote all of the incredible benefits it provides.
The benefits of physical skills cannot be underestimated
"I believe not only in the physical well-being didi Rugby offers children but also in the other social and mental aspects it provides too. Whatever path a child chooses to take in later life, the benefits of fundamental movement and physical skills cannot be understated.”
Kiri knows a thing or two about rugby too! Having played competitive rugby from an early age, she represented Great Britain University 7s team, captained the University if Wales Institute (now Cardiff Met) and has a BSC in Sport and Physical Education.
“I lived and worked in Sydney for over four years where I gained a lot of experience in sport development and customer relations so I can’t wait to launch this new didi Rugby franchise,” added Kiri.
Rich meanwhile, has taught physical education and special educational needs for 40 years. As part of that work, he qualified as a councillor and specialised in working with students who suffer from anxiety.
Rich is still playing the game too
He is a Level 3 rugby coach and has been involved with coaching Kenilworth RFC. He has also coached Lichfield Ladies in the Premiership, the Midlands Women’s team and has been involved with England’s Regional Higher Performance Academy.
This ever-active grandfather is still playing the game too – for Kenilworth Pirates vets.
“I am driven to explain the importance of physical activity, fun, health and well-being in all ages,” said Rich.
“My philosophy is to develop social skills, team work and empathy for others from a young age because that will benefit our youngsters in the future. didi Rugby is the perfect environment for this foundation.”
Didi Rugby founder Vicky Macqueen says she is delighted to welcome Kiri and Rich on board.
“We are so excited to have their passion for the values we promote and I know they are going to do an amazing job of spreading the didi Rugby gospel in the Coventry, Kenilworth and South Warwickshire area,” she said.
“I know the quality of what they will be delivering and it will be right out of the top drawer.”
Stayed tuned to www.didirugby.com and our social media channels on Twitter and Facebook for details of the upcoming launch of didi Rugby South Warwickshire.