We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Eastern Green Village Hall is a venue that holds a special place in the heart of didi rugby Coventry head coach Sophie Gulliver.
Following the unexpected sudden passing of one of her friends, Ella, due to a cardiac arrest, she was determined to do whatever she could to support her family.
Mum Karen soon set up a fund in her daughter’s name to raise money for defibrillators in more public places and Sophie got right behind those efforts.
The didi rugby coach was desperate to do whatever she could to help, especially when she attended a first aid course and found out how few schools have defibrillators in place.
Working with Karen and SADS UK (Sudden Arrhythmic Death Syndrome), Sophie hosted a three-hour dance-a-thon which raised £2,000 and covered the cost of a defibrillator and cabinet to hold it in.
That defibrillator is now at Eastern Green Village Hall, where didi classes take place, and Sophie says she is happy to see it there.
“It is an added reassurance to parents knowing that we have this type of life-saving equipment at every didi session at Eastern Green Village Hall,” she said.
“There are obviously personal reasons too for my keenness to get as many defibrillators in as many places as possible and I intend to keep working with Karen so we can raise more money to do so.”
Previous fund-raising efforts by Karen have enabled her to also just donate a second defibrillator to Coventry Rugby Club, a place which hosted the launch of didi rugby back in June.
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