We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
didi rugby Coventry’s head coach Sophie Gulliver said the club was already very close to the family’s heart.
“Coventry Rugby Club holds a special place in our heart as a family and all of us, for some reason or another, have spent most our weekends there,” she said.
Playing in mud!
“Some were playing rugby or working, my mum Carol supporting both son and husband and me supporting as the daughter and sister. When I wasn’t playing rugby, I could be found mostly playing in mud and waiting for the best moment of the whole match for a kid which was running onto the pitch at the end of the game.
“Every other Saturday, I now watch my boys do it at what feels like a second home to us and that’s why rugby is different. It’s not just a game, it’s a game that builds families, friends and most of all memories.
“I couldn’t be prouder to be part of a business that helps children and families build those types of memories.
“This is more than a partnership with Coventry Rugby, it’s a meaningful relationship with big people, aka adults who have a passion to let children have what we have enjoyed through rugby.”