didi Rugby Ambassadors

didi Rugby’s wonderful ambassadors share our passion for getting children involved in the sport of rugby.

They are also keen to promote the values that are right at the core of what we do.

We have Olympians, internationals, World Cup-winning players and coaches, British & Irish Lions and Aviva Premiership winners too, who are prepared to support us and give up their time as part of the didi family.

These ambassadors know exactly what is needed to get to the top – but they are also just as keen to promote the positive values of the sport to those children beginning their rugby journey with didi Rugby.

There are Women’s Rugby World Cup winners like Emily Scarratt, Vicky Fleetwood and Sarah Hunter.

World Cup-winning coaches like Gary Street and other professional coaches from the men’s game like Geordan Murphy (Leicester Tigers) and Graham Rowntree (British & Irish Lions, England and Harlequins).

Graham said he was a huge advocate of didi Rugby: “Having been involved with rugby at all levels my whole life, I totally believe that the values it instills in little ones to play fair, share with friends, and show respect for each other, as well as the obvious health and fitness benefits that are vital for youngsters.”

Leicester Tigers scrum-half Sam Harrison is still playing the game but is passionate about a didi Rugby class right on his doorstep which he takes his daughter to.

Away from rugby, former Leicester City and Scotland defender, Matt Elliott says he is a huge fan of getting kids involved in sport and author and broadcaster Rosemary Conley wanted to become an ambassador because it encourages a healthy and active lifestyle.

We are very proud to have such a large group of sporting professionals endorsing our didi Rugby programme.

didi Ambassador - Sam Harrison

Sam Harrison grew up close to didi Rugby HQ in Hinckley and has since made his name as a professional rugby player a few miles away at Welford Road playing for Leicester Tigers.

After making his debut in 2008/9, he forged his way into the first team as a regular in 2010 and has been a valuable member of it ever since. At the time of writing, he is closing in on 150 appearances for his home town club.


Always a popular member of the squad, he was named Players’ Player of the Season in 2014/15 after 18 appearances.

One of the reasons why Sam is so popular to the Leicester Tigers faithful is his versatility and ability to fit in at any place right across the back line. A tenacious scrum-half by trade, he has often filled in at fly-half and has also played on the wing on several occasions too.

Improves activity levels in kids

Wherever he plays, Sam is the epitome of reliability in a Tigers’ shirt.

Sam’s daughter has been a regular at didi Rugby sessions and so he was delighted to become an ambassador.

“didi Rugby is great because it improves the activity levels in kids and develops their skills through the tools of rugby,” he said.

“It is also very educational in terms of kids learning about colours, numbers, balance and co-ordination. It teaches them team ethics and how to win and lose which is very good for their social skills.

“But most of all, didi is just really good fun and a vehicle to get young kids running around and being active.”

didi ambassador Sam Harrison
didi ambassador Sam Harrison