didi Rugby Ambassadors

didi Rugby’s wonderful ambassadors share our passion for getting children involved in the sport of rugby.

They are also keen to promote the values that are right at the core of what we do.

We have Olympians, internationals, World Cup-winning players and coaches, British & Irish Lions and Aviva Premiership winners too, who are prepared to support us and give up their time as part of the didi family.

These ambassadors know exactly what is needed to get to the top – but they are also just as keen to promote the positive values of the sport to those children beginning their rugby journey with didi Rugby.

There are Women’s Rugby World Cup winners like Emily Scarratt, Vicky Fleetwood and Sarah Hunter.

World Cup-winning coaches like Gary Street and other professional coaches from the men’s game like Geordan Murphy (Leicester Tigers) and Graham Rowntree (British & Irish Lions, England and Harlequins).

Graham said he was a huge advocate of didi Rugby: “Having been involved with rugby at all levels my whole life, I totally believe that the values it instills in little ones to play fair, share with friends, and show respect for each other, as well as the obvious health and fitness benefits that are vital for youngsters.”

Leicester Tigers scrum-half Sam Harrison is still playing the game but is passionate about a didi Rugby class right on his doorstep which he takes his daughter to.

Away from rugby, former Leicester City and Scotland defender, Matt Elliott says he is a huge fan of getting kids involved in sport and author and broadcaster Rosemary Conley wanted to become an ambassador because it encourages a healthy and active lifestyle.

We are very proud to have such a large group of sporting professionals endorsing our didi Rugby programme.

didi Ambassador - Harry Ellis

Harry Ellis had a stellar career with his home-town club the Leicester Tigers and made 173 appearances during a ten-year career at Welford Road.

During that time, he went on to make 27 appearances for England and was capped by the British & Irish Lions on the 2009 tour of South Africa.


A persistent knee injury forced Ellis to retire from the game in 2010 but he has maintained an interest in the game by coaching at various levels.

Ellis first started playing rugby from a very young age and joined South Leicester as a six-year-old. He went on to represent the Midlands at every level and eventually joined the Leicester Tigers Academy and made his first team debut in France in 2001.

From that moment on, he never looked back and the local lad became a firm fans’ favourite on the terraces at Welford Road for the next decade, not only for his local connections, but for his tenacious spirit and deadly burst of pace.

As well as his international recognition, Ellis won all three rugby club competitions: the Anglo Welsh Cup, the Premiership and Europe’s Holy Grail, the Heineken Cup.

Getting children active

An injury that he picked up in training during the 2009/10 season eventually led to his retirement and, it was fitting that his final game for Leicester was against a local rival Northampton side that he had tormented for many a clash.

Now with a young family of his own, Ellis knows the importance of getting children active and healthy from a young age and that is why he wanted to become an ambassador of didi Rugby.

“It is a privilege to be able to support such a worthwhile sport for youngsters,” he said. “My experience of being a professional rugby player gave me so many benefits, both physically, socially and mentally.

“So for children to have the opportunity to play and develop by taking part in didi rugby at a young age is magnificent.”

Meet our didi ambassadors: Leicester City's Matt Elliott is better known for his exploits with a round ball.


Former Leicester Tigers scrum-half Harry Ellis is a didi ambassador
Former Leicester Tigers scrum-half Harry Ellis is a didi ambassador