didi Rugby Ambassadors

didi Rugby’s wonderful ambassadors share our passion for getting children involved in the sport of rugby.

They are also keen to promote the values that are right at the core of what we do.

We have Olympians, internationals, World Cup-winning players and coaches, British & Irish Lions and Aviva Premiership winners too, who are prepared to support us and give up their time as part of the didi family.

These ambassadors know exactly what is needed to get to the top – but they are also just as keen to promote the positive values of the sport to those children beginning their rugby journey with didi Rugby.

There are Women’s Rugby World Cup winners like Emily Scarratt, Vicky Fleetwood and Sarah Hunter.

World Cup-winning coaches like Gary Street and other professional coaches from the men’s game like Geordan Murphy (Leicester Tigers) and Graham Rowntree (British & Irish Lions, England and Harlequins).

Graham said he was a huge advocate of didi Rugby: “Having been involved with rugby at all levels my whole life, I totally believe that the values it instills in little ones to play fair, share with friends, and show respect for each other, as well as the obvious health and fitness benefits that are vital for youngsters.”

Leicester Tigers scrum-half Sam Harrison is still playing the game but is passionate about a didi Rugby class right on his doorstep which he takes his daughter to.

Away from rugby, former Leicester City and Scotland defender, Matt Elliott says he is a huge fan of getting kids involved in sport and author and broadcaster Rosemary Conley wanted to become an ambassador because it encourages a healthy and active lifestyle.

We are very proud to have such a large group of sporting professionals endorsing our didi Rugby programme.

didi Ambassador - Geordan Murphy

Geordan Murphy was dubbed ‘the George Best of rugby’ during his playing days because of the amazing things he could do with an oval ball.

Now he is transferring that knowledge to the coaching arena and Leicester Tigers are the beneficiaries of his skills set.


It was also the club which helped make Geordan the Premiership’s most decorated player. When the Irishman finished his 16th season at Welford Road, he had won eight league titles with the Tigers and two European Cups.

Over that time, he made 322 appearances for his club, 72 Test appearances for his country and earned seven caps for the British & Irish Lions.

Geordan became assistant backs coach when he joined the Tigers back-room staff and was promoted to interim head coach after matt O'Connor's sacking in 2018.

He believes strongly in the values of didi rugby.

“As an ambassador, I wanted to endorse didi rugby because it improves the activity levels and skills of youngsters, while also developing their self-confidence using rugby as a tool to do this. Perfect,” he said.

Valuable knowledge

“Founder Vicky Macqueen comes from her own international playing career, a career in teaching and she brings her own experience as a mum. She has combined all this valuable knowledge together to put together a multi-skills-based activity programme based on the theme of rugby. 

“Ultimately, didi Rugby is about little ones staying active and having fun while improving their coordination, balance, agility, and hand eye co-ordination.

“And what I really like about Vicky’s programme is it really instils the core values of rugby which are so important in sport and life! Team work, respect, self-belief, confidence and even basic social skills like learning to share and learning to lose.

“I would certainly recommend this programme and am looking forward to seeing more of Didi rugby in the future.”

Meet more didi ambassadors: Murphy's former Leicester Tigers' team mate, Sam Harrison

Leicester Tigers legend Geordan Murphy is a didi ambassador
Leicester Tigers legend Geordan Murphy is a didi ambassador