didi Rugby Home Page

A warm welcome to didi rugby

We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.

Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.

Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.

We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.

didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.

The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.

Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.

Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.

didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.

All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.

We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.

"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."

"It's not strict and they know they are always coming to have fun."

"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."

"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."


didi Rugby News Flash

didi franchise owners are 'coming from all sorts of professional backgrounds'
Franchise manager Sanchia de Lacy says didi rugby has seen people from all sorts of professional backgrounds and personal situations show an interest in opening a franchise over the past 12 months.

Founded by former England international Vicky Macqueen (BEM), the company has just announced the launch of its 21st franchise which will be opened by a former member of the armed forces in Lancaster and Kendal this Spring.

Other franchises have opened up around the country from Swansea to Twickenham and from Stafford to Reading over the past year. And didi rugby has been taken fondly into the hearts and minds of the children and parents who have become part of a growing success story.

With a strong team of experienced experts firmly behind the launch – and continued growth – of every franchise, Sanchia says she is looking forward to another busy 12 months ahead.

Not only will that involve supporting current franchisees with financial and practical advice at regular intervals, it will also involve opening new businesses around the country which can be run on a part-time or full-time basis.


Sanchia says she has been excited by the wide variety of proposals she has been dealing with, which really showed a spike when people started to recognise the didi rugby name, brand and values associated with it.

“We have seen a pull in people from all backgrounds wanting to be part of the didi family and adopt our values and drive for getting kids active,” she said.

“Each franchise owner brings a different skill and experience into the team, and that is what our franchising model is – a team – and a tight-knit one at that.

“We have seen interest from many ex-players, current rugby coaches and mums wanting to have their own business and get involved.

“We have also been approached by rugby clubs who want to take on a franchise themselves, business investors and other people who are simply looking for a change in their purpose in life.

Competitively priced

“Initial investment in a didi rugby franchise is very competitively priced and relative to the area in which the franchise would be operating in.

“The support we provide as didi HQ is very structured, detailed and aligned to the needs of the new business.”

“We have seen massive growth in the last 12 months and I know there is going to be another busy 12 months ahead of us as we continue to spread our values of getting children healthy and active around the country.

“Our wonderful mascots, Dougie and Daisy are coming to every franchise launch day and it’s fantastic that our founder and CEO, Vicky Macqueen still comes to every launch too and is very involved with the planning and promotion of each event.”

Are you interested in having a chat with Sanchia or Vicky to find out more about franchising options with didi rugby on a full or part-time basis? If so, email vicky@didirugby.com or sanchia.delacy@didirugby.com - or call Vicky on 07812 082375.

Watch: VIDEO - didi rugby are looking for new franchise owners. Are you ready for an exciting new challenge?

Read more: 12 Reasons why you should open a didi rugby franchise.

didi rugby franchises can be great fun and tremendously rewarding
didi rugby franchises can be great fun and tremendously rewarding

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