We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Local knowledge and community support is helping didi rugby to flourish
didi rugby kids having fun
didi rugby are seeking people who want to consider opening a brand new didi franchise in an area they know very well…right on their own doorstep.
Franchise manager Sanchia de Lacy says the success of didi rugby in the areas they have launched in during 2018 has come as little surprise because the people behind those businesses know the area so well.
She has also been delighted by the passion shown by each new franchise holders after they have got involved, adding more weight to the didi family vibe running throughout the whole business.
Knowing their local community has enabled new franchisees to get a real kick start in launching their business by realising exactly where to seek help from and what resources to tap in to.
On their doorstep
“Our franchise owners have got the most out of the area because so many of them operate right on their doorstep,” says Sanchia.
“This means they know the area so well and have known where to go to spread the word and where to look for venues to hold their classes.
“Crucially, that local knowledge has also helped them garner support from the communities they are all a part of. We have been delighted by the reaction from parents and businesses in many of the areas in which we have launched.”
When initial contact is made by anyone interested in finding out our more about didi rugby franchises, Sanchia and founder Vicky Macqueen (BEM) begin the process of discussing with those people whether a full or part-time franchise is good for both parties.
While Vicky conceived the idea for didi rugby, Sanchia’s business background is in operating franchises and their set-up so the combination for support of any new potential franchise owner is perfect.
And finding the right person for the role is absolutely central to those early discussions.
“In 2019, we are looking to expand at the same rate as 2018 and have no desire to go too quickly,” said Sanchia. “We really believe in what we do.
“With this is mind, we are always looking for the right partners to work with. didi rugby isn’t for everyone – it’s for those who hold our values, want a business that is striving for the same things and for someone who is hungry to be successful in their own way.”
“We actually have two active franchise opportunities available in Lichfield and Bedford currently up and running but didi rugby can be launched anywhere, ideally on people’s doorstep, where they know the area and community so well.”