We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
DIDI FAMILY BLOG: There's no need for your child to be 'just a footballer' - they can play rugby too
didi rugby kids get ready to kick a ball - just like footballers do
In the third of a series of blogs from our franchise holders around the country, didi rugby Crewe and Nantwich's Katie Heirene urges parents to give their kids a broad spectrum of sports from a young age
When I discuss what I do as a didi rugby coach in the Crewe and Nantwich communities, I get some parents saying to me: “That sounds good. Unfortunately, my son/daughter is a footballer.
If I had a pound for every time I had heard that, I would be a lot better off.
Don’t worry, this is not going to be one of those football-baiting blogs, which parades the benefits of rugby over the round-ball sport.
Far from it.
Football is one of my favourite sports and the incredible beauty of it, is it can be played absolutely anywhere.
There are loads of community football organisations which run fantastic clubs. Most importantly, these organisations are inspiring kids and getting them active. My own son Zach attends one of them and he loves his time there.
But just because your child plays football, it doesn't mean they can’t play rugby too.
In so many sports, there are fundamental skill cross-overs, like spatial awareness, balance and co-ordination, stamina, pace, ball control (whether that be with your hands or your feet), not to mention values such as teamwork, respect and discipline and most crucially the ability to listen and be coached.
Zach takes part in a whole host of sports and I would love him to do more of them.
This summer, he is really hoping to have a go at cricket and tennis. Two sports that are often played alongside one another. I am yet to hear any parent tell me that their child “can’t play cricket because they play tennis instead”.
After all, how will Zach know what he is going to enjoy the most until he actually has a chance to try it? Giving them the chance to try different sports is so important because it enables them to gain so many different skills that they can use in later life on and off the sports field.
So who is to say that because you play football, you can't also enjoy rugby?
We have many kids that come along to our didi rugby sessions who play both sports, some even on the same morning!
I fully appreciate that the wallet or purse can only stretch so far, but I urge you to try and give your children the opportunity to play sports like rugby – even if you, and them, only have football in your hearts at the minute.