We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Vicky's Blog: Warm welcome and excited children were waiting for us in Italy
It was a wonderful experience spreading the values and fun of didi rugby with like-minded people in Italy the other week.
We had been invited to Colorno RFC, near Parma and not only enjoyed some amazing hospitality but also met some children, parents and officials of the club who all shared didi’s values of trying to get youngsters engaged in the fun and friendship our sport provides.
There was a really strong community feel to the place and, I was struck soon after arriving by the fact that both parents and children were clearly heavily involved in the club’s culture.
We were invited over to Colorno by Nick Scott. The former RFU National Coach Development Manager is now the director of rugby at the Italian side and he is also the man that has taken me through my Level 4 coaching qualification so I know him very well.
Soon after arriving, we set up on our didi kit on their pitch and children aged between three and six came down from the local school for a didi rugby taster session.
I have to admit that I was a bit nervous at first because of the language barrier. But didi rugby is so visual and the fact that I was English and they were Italian created no problems whatsoever.
The children were also very excited to see us and hold a rugby ball of their own – and they were even happier when we told them they could keep their rugby ball too at the end of the day.
They were great kids and all of the staff at the club were brilliant too. One of their assistant coaches joined in.
Our session went on for over an hour and it would have gone on for longer if the kids had their way! They never wanted to stop.
When the children had returned home with their parents, we were able to enjoy some fantastic Italian hospitality before returning back to the UK.
Colorno has the their vision and values proudly displayed on a wall in the clubhouse for everyone to see. They are: honesty, confidence, trust and sincerity.
It’s no surprise that didi rugby and Colorno RFC are looking forward to a long relationship together.