We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Following a trip to Colorno Rugby in May, which saw founder and CEO Vicky Macqueen host a didi rugby session to excited youngsters, regular classes will begin in the next few weeks.
A partnership has been put in place with Colorno Rugby and the club’s English director of rugby, Nick Scott will be driving didi’s growth in and around the local with support from an experienced and committed staff.
Vicky said she was absolutely delighted to be taking the values of fun, confidence and activity to a country which has beautiful scenery and passionate people.
“It is tremendously exciting to be launching didi rugby in another country – especially one that is as passionate for the game as Italy,” she added.
“It was a pleasure to meet club staff and parents at Colorno on our visit and great to see the energy provided by the local children who took part in our demo session.
“I have known Nick Scott for a while because he was involved in teaching my Level 4 RFU Coaching course so I know what a great job he will do spreading the word of didi rugby.
“And having enjoyed such a lovely visit to Colorno, I also know how driven and committed the other members of the club are make didi rugby a success at their thriving venue, which is a real focal point for the community.”
Nick worked for the Rugby Union as their National Coach Development Manager before going to Colorno as their director of rugby so he knows a thing or two about putting development schemes in place!
“Rugby Colorno is a club built on values and community,” said Nick. “Every one of the club’s values is important, but this being Italy, family is really important.
“We see didi rugby as an very valuable addition to the offer we give to our community.
Love of exercise
“Giving children a love of exercise at an early age is essential to them living a healthy lifestyle; but didi rugby offers so much more than just that.
“We see didi rugby in Colorno offering young people the opportunity to develop social and personal skills as well as physical skills – and just as important, spend quality time with their parents.
“With the club acting as a social hub, taking didi rugby to the surrounding communities will see our game gain even more friends in Italy.
“With training from didi rugby, our coaches will use rugby’s activities and values to grow the game – but also be a positive influence in the community.”
“We have a philosophy here in Rugby Colorno where we count smiles rather than scores. didi rugby is perfectly aligned with this and we look forward to a long partnership.”