didi Rugby Home Page

A warm welcome to didi rugby

We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.

Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.

Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.

We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.

didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.

The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.

Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.

Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.

didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.

All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.

We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.

"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."

"It's not strict and they know they are always coming to have fun."

"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."

"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."


didi Rugby News Flash

Calling all sporty mums and dads!
didi rugby franchise owner Kiri Bennett getting support from two didi rugby ambassadors
didi rugby franchise owner Kiri Bennett getting support from two didi rugby ambassadors

Calling all Sporty Mums and Dads – do you want to gain some life balance with the summer holidays upon us?

didi rugby is a franchise-based business that has opportunities all over the UK and in other English speaking markets.

The business is actively looking to expand, ready for the back-to-school term in September and franchise manager Sanchia De Lacy suggests that getting involved in didi rugby could be ideal for a new work/life balance. 

"Being a busy mum of very active twin girls I really understand the importance of having a balance between life and work," she said.

"I have been supporting new franchisees with their business set-up over time and I truly believe that anyone can do this with the right passion and drive to both get kids active and also have the desire to work for themselves.

Business owner

"didi rugby has grown across the UK in the last 18 months and I have been lucky enough to work with all types of people to help them get started with their ‘new way of balancing life, work and  play’.

"It’s not an easy option, but becoming a didi franchise business owner does come with some perks that any parent would see as a massive influence on their life.

"Pick your own days for delivery, select class times that suit your area, get others involved and working in your business, help these people grow into great coaches and become the coaching lead yourself, as well as becoming an actual business owner.

"There could be no more 9-5 and missing school pick-up and sports days, and no more stressing around holiday cover. didi rugby run their core classes around term times only so this really can work for parents with the drive and interest."

And Sanchia added that you don't need to be a rugby expert to make a didi franchise work well.


"An interest in rugby obviously helps and you don't need to be an established coach either because we can support you with this too.

"You don’t need to know how to run your own business – this will come over time. And you don’t need to start a business from scratch – we have already done this and have the tools all ready for you to use.

"Most importantly, you don’t have to be scared of failing – the didi family work with you and our values encourage sharing and airing”.

So... could this be you? Are you ready for a fresh and exciting new challenge? Do you want to be part of a close-knit and driven with access to all of other franchise to help steer you through the process?

We have part-time and full-time areas available now for sale, including a number of live patches with classes already established.

Please email Sanchia on sanchia.delacy@didirugby.com for further information or call founder and CEO Vicky Macqueen on (07812) 082375.

Read more: didi rugby Presentation Day creates treasured memories

Watch: VIDEO - didi rugby franchise owners are coming from all sorts of backgrounds


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