We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
didi rugby is moving onto the next stage of its development and becoming a franchise.
The business, founded and devised by former England Women’s international, Vicky Macqueen has grown at a rapid rate since its inception in 2015.
Now, just two years later, more than 1,500 children are enjoying didi rugby classes on a weekly basis all around the country.
And a number of franchises are about to launch around the UK. Opening up a didi franchise will not only enable interested parties to develop their own businesses but it will be done with all the branding and infrastructure of the didi family already in place.
It will also give franchisees the chance to learn ideas and structures from founder, Vicky Macqueen, whose knowledge and skill-base gleaned from an international career, an RFU Level 3 Coaching qualification, and a teaching degree in physical education, has helped to devise the didi coaching guidelines for each separate age group.
Franchise owners will become part of a tight-knit and dedicated didi family.
didi rugby franchises aim to create active, confident and skilful children in a safe and fun environment. That physical activity they enjoy then will provide a base for them to remain active in later life.
“We are all very excited about hopefully giving more children access to the game of rugby and the fun and skills it can provide,” said Vicky.
“The success of the didi family so far has delighted us and enabled us to open dozens of centres around the country.
“I believe in what we are doing and so I want to keep pushing and have more and more people in place to get more and more children involved in the fun and values that rugby offers.
“We are hopeful that children who both try and enjoy didi rugby will go on to play for local clubs when they have come through our learning environment.”
If you would like to find out more information about starting a didi fugby franchise, contact Vicky Macqueen via email: firstname.lastname@example.org or phone (07812) 082375.
Watch: VIDEO - What is didi rugby?
Read more: Vicky's Blog - We must act NOW to avoid childhood obesity.