We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Vicky's Blog: Getting kids active at a young age has huge benefits
Getting kids active at a young age is very important
didi rugby owner Vicky Macqueen writes...
Where children are concerned, that nature v nurture debate could rage on for ever.
But from my perspective as a mum with two boys aged 4 and 6, I know from experience that if I get them into good habits at a young age, there is more chance of them continuing those habits as they grow up.
Those good habits includes things like eating their greens, cleaning their teeth and actually weeing in the bowl, instead of on the floor! Boys eh?
But practicalities aside, I am very passionate about making sure my children get active and stay active.
Government guidelines encourage us to get our kids to do one hour of moderate intensity activity every day.
Keeping kids active
But a recent international survey of exercise among children painted a damning picture of our youngsters here in the UK.
Compared with 38 other countries, including the likes of Venezuela, England and Wales ranked joint third-last with Scotland right at the bottom.
Latest figures also claim that 20 per cent of 10 to 11-year-old in England are obese.
Keeping kids active gives them a better chance of staying away from obese levels but it will also tend to lead to fitter and healthier kids too.
That is a real driving factor behind didi rugby. My fitness kept me alive when I contracted a dangerous infection that could have killed me a few years ago. The doctors told me that my body fought the infection itself and helped to keep me alive.
I am determined to try and share the benefits of activity, health and fitness to parents and children and that is why I will remain a passionate advocate of what we do at didi rugby.
Training body and brain
I read a scientific report recently with too many long words in it for my liking. But the gist of it was quite simple. A study of 1.2 million Swedish men suggested that the more exercise they had done as kids, the more likely they were to be successful in their professional life when they grew up.
It had a positive effect on both their brains and their bone structure too.
Training your body and brain to get used to physical activity from a young age can surely only be beneficial for future fitness and health.
Old habits die hard, or so they say.
An American professor called Charles Hillman said on the subject: “Physical activity in humans is declining and looks set to get worse.
“Every chance we have to promote it is good for our health, the economy, the planet, everything really.”