We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
didi rugby Coventry’s MD Sophie Gulliver said she has been delighted with the interest from children, parents and businesses in the area.
“Our launch was a great success and there is a real sporting buzz around the city at the moment,” says Sophie.
“didi rugby is a way of bringing parents and children together through a sport which promotes such great values.
Fun and confidence
“All of the parents and children at our launch got fully involved and the compliments we have received following the session is a testament to Vicky Macqueen (didi owner) and what the business strives to achieve…spreading fun and confidence through activity-based sessions.
“This is just the beginning and we are excited to take didi rugby to the children of Coventry. We have received a lot of interest for long-term class sign-ups too so it looks like we will be seeing many of those faces again in the near future.”
The franchise launch day was full of fun and colour as over 100 people made it to Coventry Rugby Club for free taster sessions and the chance to have pictures taken with some of the promotion-winning Coventry Rugby squad.
Not only that, but some of the squad got stuck in with the sessions too and tested the stretchy fabric on the obstacle course’s tunnel!
The championship-winning trophy was also there to add some further shine to the day.
Everything ran smoothly
Vicky Macqueen said: "Following on from Gloucester's launch the week before, this was another tremendous day for didi rugby."
"The planning the Gulliver family had put in made sure everything ran smoothly and there were so many happy, smiling faces from those parents and children who took the time to visit us and get involved.
"Thanks to them and Coventry Rugby for hosting and a huge thanks to the Coventry players who took time out to help on the day too."