didi Rugby Home Page

A warm welcome to didi rugby

We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.

Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.

Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.

We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.

didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.

The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.

Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.

Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.

didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.

All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.

We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.

"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."

"It's not strict and they know they are always coming to have fun."

"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."

"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."


didi Rugby News Flash

didi rugby moves into the north west of England with Crewe and Nantwich franchise launch
didi rugby Crewe and Nantwich owner Katie Heirene
didi rugby Crewe and Nantwich owner Katie Heirene
Didi rugby will increase its reach into the north west of England when a Crewe and Nantwich franchise launches in September.

And the person who is bringing that franchise to Cheshire is full of passion and endeavour for the sport of rugby.

Katie Heirene is mum to “two crazy boys” and also plays for Crewe and Nantwich RUFC. She couldn’t be more passionate about inspiring kids to play the game.
“I have seen the benefits of rugby at first hand, not just for myself, but in my boys too,” said Katie. “The benefits of leading a healthy and active lifestyle and seeing the tremendous confidence and self esteem that being part of a team can give you is my driver for getting more kids active!

Local sports teams

“The sooner this becomes second nature to our children, the better and it’s my dream to see the kids who join didi rugby go on to play for their local sports teams.”
After playing many different sports throughout her childhood, Katie finally took up rugby at university and went on to play at Championship and County level. She still pulls on the black and white jersey for Crewe and Nantwich each Sunday.
Over the years, Katie has coached tag rugby in primary schools and has also supported the youth sections at clubs she has played for.
She is now also working towards her RFU Level 2 qualification.

didi rugby CEO Vicky Macqueen said: "Katie clearly has a lot of passion for getting kids active and having fun so I am sure she will make a huge success of Crewe and Nantwich.

"With franchises in the Midlands, the south, Wales and the north east, we are delighted that Katie will front the first one to open in the north west. Hopefully, this will be the first of many."

Watch: 'Emotional' end to three amazing years at didi for twins Alfie and Archie

Watch: Club chairman hails 'massive success' of formal link with didi rugby


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