We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
didi rugby South Warwickshire have announced a formal link with Kenilworth RFC and will launch new classes there starting on Sunday 9 September.
They will replace the ones in central Kenilworth.
Franchise coach Rich Bennett played for the first team at Kenilworth and was head coach for a decade.
His strong relationship with the club has helped to set-up a link which both parties now hope will benefit the children involved.
didi rugby South Warwickshire’s head coach Kiri Bennett says she is delighted that there will be a natural pathway for kids who come through the age groups from 18 months to six years old.
“We think it is a good idea to run our classes here because we can build a relationship with the mini and juniors sections of the club,” she said.
“We will be able to coach the younger children through didi and then give them the opportunity to join the minis and juniors at Kenilworth once they are old enough. Hopefully, by then, they will have developed a good level of basic skills to help that transition.
“We are hoping this will have a positive impact on the standard of young players moving up through the club too.
“This will also expose didi to a greater audience as parents see our sessions taking place when they bring their older kids to minis and juniors.
“Kenilworth RFC has a long history of developing players from minis and juniors to senior rugby. We feel that by connecting with the club, we can help with children’s development in their early years, offer a clear pathway for parents of those children, and also help them engage with activity and enjoyment which will give them the building blocks which will stay with them for life.
“We would like to thank Kenilwoirth RFC chairman Peter Blakeman and Kerry Kirwan (chairman of minis and juniors) who have both been a great help in this partnership and have shown us lots of encouragement and support.”
The new classes start at 9.30am at Kenilworth RFC, Glasshouse Lane, Kenilworth, CV8 2AJ.
Classes are already booking up and all newcomers are welcome. Book your child on by visiting here
Read more: didi rugby Coventry launch new classes at Old Coventrians RFC
Watch: VIDEO - Hinckley RFC director of rugby says formal didi link will 'provide first teamers of the future.