didi Rugby Home Page

A warm welcome to didi rugby

We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.

Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.

Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.

We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.

didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.

The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.

Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.

Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.

didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.

All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.

We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.

"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."

"It's not strict and they know they are always coming to have fun."

"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."

"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."


didi Rugby News Flash

"The didi rugby franchise is an established business model, that has been replicated across many areas."
didi rugby franchises are a great opportunity
didi rugby franchises are a great opportunity
didi rugby has successfully launched 17 franchises since beginning a quest to spread the values of the business across the length and breadth of the country and further afield with overseas operations now up and running.

And we don’t intend to stop there in a bid to grow an exciting and rewarding business which will enter 2019 with a strong and repeatedly proven business model.

From Swansea to Reading and Crewe to Coventry, didi rugby centres have set up to provide a safe and fun learning environment for children aged between 18 months and 6 years of age.

Opportunities now exist to open new didi franchises in areas all over the UK and they can be run on a part-time or full-time basis. You will join our winning team but you will become an owner of your own business.

Dedicated group

If you would like to get involved with a passionate and dedicated group of like-minded people, or you would like to find out more about the possibilities didi rugby can offer, we would like to hear from you.

didi UK prides itself not only on the care and attention to detail we provide before a new franchise is launched – but to the aftercare given to help each franchise owner learn from our expertise to help grow their business.

didi UK’s support is never far away and with a close-knit and connected group of franchise owners swapping ideas and best practice at all times, new franchisees soon become part of a tight network that looks after each other.

Franchise and Commercial lead Sanchia Delacy said: “This is a great opportunity for many people, from different backgrounds, both sporting and corporate.

“We are seeing an increased amount of investors looking at the didi rugby opportunity and working this into either an existing portfolio of businesses or as an isolated investment to gain a residual income as this grows.

Balance of skills

“Partnering up, we are seeing previous rugby players, coaches or other sports enthusiasts get together with ex-corporate or current business people to get the right balance of skills in place to really launch and grow their didi business with a bang!
“Young mums not wanting to return to work, with a drive for owning their own future and wanting to get involved with getting young kids active are another audience we are working with a lot more, and these are ones to watch! Like owner Vicky Macqueen, many are used to juggling many plates at once as mums and working mums, and didi plays to these skills.
“With hours as flexible a you want them, or need them to be, didi can give you a new way of working that can replace and increase previous incomes. You also get to spend more time with your own children!
“The franchise opportunity is an established business model, that has been replicated across many areas now. With didi UK still retaining the ownership of didi Midlands, the team know what is possible, where the potential is and have a proven tack record of building a business from nothing to what is now a growing sport and children’s activity brand.

High profile

“From franchises costing as little as £5000 up to £15,000, you can jump straight in with established processes, systems and ways of working to hit the ground running and launch your own business.

“We have an increasingly high profile in the rugby world, not just due to Vicky’s international sports background, but also due to the contribution didi is making to the EYFS within schools.

“Full support is provided to all new franchises in the areas most needed, so if you are a business person looking for an investment, but need the support around rugby and kids activities, we can do this. Or if you love rugby want to get involved and don’t know where to start, we can also do this and work with you.

“There is one non-negotiable though and that is a drive, passion and love for the brand we all care for.”

BREAKING NEWS: If you live in the Hertfordshire or Lichfield area, we currently have a live franchise opportunity available which is generating a steady monthly income. Contact vicky@didirugby.com for further information.

Read more: Find out more about didi rugby franchise opportunities

Watch: VIDEO - Vicky Macqueen explains why didi franchises are such a good opportunity


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