We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
VIDEO: Clubs urged to contact didi rugby for help on implementing the RFU's new Early Years Framework Guidelines
didi rugby founder and CEO Vicky Macqueen has urged rugby clubs up and down the country to get in contact if they are seeking help and guidance implementing the Rugby Union’s (RFU) new Early Years Framework Guidelines.
Because of the success of didi rugby with the age group in question, Vicky was invited to be part of the working group which helped the game’s governing body devise a practical framework to help clubs attract and develop children from 18 months to five years of age.
Months in the making, those guidelines have now been formally released to all RFU-affiliated clubs in England giving them a clear structure on how to encourage a new generation of young players.
didi rugby’s franchises have been building links with clubs across the country for the last 18 months and been putting the building blocks in place for clubs like Vicky’s own home town, Hinckley RFC to have a booming minis section with dozens of children coming through the didi rugby programme to join the club’s minis section.
didi rugby has a vast amount of experience in setting up didi programmes at clubs and that is why the RFU asked Vicky to share her knowledge and to help them devise the right way forward for an ever-growing age group.
Now clubs have the official RFU document to base their structure on, didi rugby’s team of franchisees and dedicated coaches will be ready to help any interested parties set-up a programme, attract new youngsters and parents to the club and develop a set-up to provide a conveyer belt of keen, excited and engaged kids with a rugby ball in their hands.
Early Years Framework
The former England’s Women’s international said: "We are thrilled to be working with the RFU on their Early Years Framework Guidelines for rugby. We were invited to get involved in the process and we were absolutely delighted to do that.
“It's so important that all children are physically active from an early age. What we do at didi rugby is take children from 18 months up to six years of age and we incorporate all the values of the RFU in a multi-skills session environment where children become more confident, active and healthy.
We are thrilled to be a part of this process of getting the RFU’s Early Years Framework out to the grass roots in England and so, if you are a rugby club who would like to see what we do and find out how we could implement the RFU's guidelines at your venue, please get in touch and we can discuss your options.”