We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
Competition will be serious when didi rugby Coventry launches on 16 June
Carol, Tony and Sophie Gulliver will launch didi rugby Coventry
Expect some serious competition in the Gulliver family when didi rugby Coventry is launched at Coventry RFC on Saturday 16 June.
Ben and Georgie Gulliver already run didi rugby Bedfordshire after launching in April.
Now, Ben’s parents and sister will be the driving force behind didi’s latest franchise.
Tony Gulliver made 381 first-team appearances for Coventry RFC during a playing career that spanned 15 seasons and he is still team manager for the club.
His wife Carol, a former international swimmer, will be operations director of the new venture while daughter Sophie will be running the show.
There is little doubt, in a rugby-mad, competitive family, that the successes of didi Coventry and didi Bedfordshire will be discussed at future family meals!
Sophie is a mother of three young boys aged between three and nine who all play rugby and she has seen at first hand the value of getting her kids active and having fun from a young age.
“I am super passionate about children having the options to take part in a range of activities,” said Sophie. “I believe this assists them in being well-rounded and confident when venturing in to the adult world.
“I have personally seen my children’s confidence grow from being part of many different activities.”
Tony meanwhile, has been delighted to see his grandchildren follow in his and his own offspring’s footsteps.
“Rugby always has, and always will be, my passion,” he said. “I thrive on getting more people involved in the best team sport in the world because it creates a culture of teamwork, respect, sportsmanship, discipline and most importantly, enjoyment.”
Carol is an executive leader in private healthcare with 29 years of driving high-level performance in business so there will be no lack of acumen behind this didi team.
Promote fitness for life
“I am keen to bring the well-being of children to the forefront of their daily activities and develop and promote fitness for life for the next generation,” she said.
With Coventry RFC recently gaining promotion back to the Championship, Sophie, Tony and Carol are hoping to make the most of the feel-good factor around the city.
The launch at Coventry Rugby Club will see all three didi age groups covered from 18 months to six years. Free taster sessions are available throughout the morning which runs from 9.30am to 11.30am.
didi owner Vicky Macqueen said: “Sophie, Tony and Carol are very passionate about the sport and have a lot of energy to give to the business.
“They share the same values about promoting a fit, healthy and active lifestyle and it has been great to welcome them as part of the team. I am sure Ben and Georgie at Bedfordshire will be watching with added interest!”
If you are interested in booking your child in for a free taster session, click here.