We are a group of passionate and dedicated people determined to get children active and teach them key life skills while they are having fun and gaining confidence in a safe environment.
Our 40-minute classes run in three age groups from 18 months up to six years of age and we build links with local clubs to encourage our didi kids' rugby experience to continue when they turn seven.
Parents and carers are a big part of what we do and we encourage their involvement during class sessions at the right time. We are not strict. We want didi kids to be happy and comfortable.
We firmly believe that encouraging children to get active at a young age will not only help them stay healthy but will increase their confidence and self-esteem as well as help interaction and engagement with other children.
didi rugby is a great stepping stone into team sports further down the line because we teach the values of respect, sharing and team spirit.
The business was conceived by former England Women's Rugby international, Vicky Macqueen, herself a mother of two young children. When she contracted a potentially life-threatening infection in 2013, doctors told her that her strong health and fitness levels saved her.
Since then, didi rugby has been a personal crusade to spread the benefits of health, fitness and activity to as many children and parents as she can.
Vicky's drive has helped attract numerous high-profile people from the sport of rugby and beyond to become didi ambassadors with the likes of Womens' World Cup winners Emily Scarratt and Katy Daley-Maclean, along with coaches from the men's game like Graham Rowntree and Geordan Murphy getting involved.
didi rugby is a franchise business which treats our teams up and down the country as one big family sharing training, ideas and best practice.
All of our classes offer free taster classes so parents and carers can see if their child enjoys what we have to offer.
We are very proud of the word-of-mouth recommendations we receive and here are just a few of the kind comments that have been sent our way by parents.
"It's a good form of exercise for them and incorporates a lot of games - that is why they enjoy it so much."
"It's not strict and they know they are always coming to have fun."
"It's not always about the game of rugby, it's about learning how to be with other children and that is really good for them."
"Their confidence has really grown. Not just in terms of their sporting abilities but for them as little people and how they interact with others."
A new didi Rugby franchise has just launched in Yorkshire and, in a close-knit county, it is no surprise that this is a real family affair.
Husband and wife Pete and Emma Cutress are ploughing their passion for the sport of rugby into the new set-up and have a vested interest in making it a success…because their own kids will be getting involved too.
“I am so excited about the launch of didi Yorkshire as this gives the opportunity to share my passion and enthusiasm for providing a safe, fun environment for children to grow, learn and develop key skills in,” said Emma.
“Having two small children ourselves, this kind of active class for youngsters is something which is really important to me because it encourages them to develop confidence in not only themselves but their ability to make new friends and overall, have fun!
“It is a great opportunity for parents to meet and build new friendships too, something which is vital when you have little ones ruling the house!
“didi Rugby is the kind of group which is helping my children to shine and I can’t wait to see the positive impact it has on others too."
Coming from a family with an older brother and sports-loving father, much of Emma’s childhood was spent on the sidelines cheering on, one or the other.
She soon realised the value of sport, not only on a community but for its ability to promote a healthy and active lifestyle. Now, with two children of their own, Emma, Pete and the kids love a walk and they swim as often as possible.
Inspired by the success of didi Rugby founder Vicky Macqueen in her home county of Leicestershire, Emma and Pete are determined to make their didi base just as popular and entertaining for the young children in Yorkshire.
“Having watched Vicky’s passion turn didi Rugby into such a success in her hometown, it seemed like the obvious next step for us,” she said.
“Pete and I have been keen to ensure that our children grow up happy, confident and healthy, whilst understanding the importance of fun in everything they do - and now it’s going to be our job!”