‘Running around after didi kids is hilarious and fulfilling’ – didi rugby Reading coach

Two didi female coaches speak to the camera at Reading RFC

didi rugby Reading coaching duo Donna Clark and Clare Swadling explain why their classes are both ‘hilarious’ and ‘very fulfilling’.

Along, with Craig Hunter, the duo have helped build an incredible success story in the Berkshire and Reading area not only for their franchise but for the hundreds of local children at schools and classes in the area.

Those kids are now benefitting from the values that didi rugby promotes and enjoying being active, having fun and gaining in confidence.

Speaking at one of their partner clubs, Reading RFC, ahead of a series of didi rugby sessions, Clare said: “We just want to make sure that the children have a chance to play rugby.

“Running around after small people is hilarious and very fulfilling. They are brilliant to be around and they just love you during the classes. It’s like having a group of puppy dogs! For those 40 minutes, they just idolise you.

50 Classes operating

 

“I love it here and the atmosphere is so different from where I have come from. I think we have 50 classes operating now and we have only been going for 18 months.”

Donna added: “The spread of didi rugby down here has been huge. We have exploded into schools as well and we are offering session every day of the week.

“Those who are too old for didi rugby are moving onto tag rugby and we love that continuity for children to keep them playing the sport.

“We are also involved with special needs schools and have links with the Berkshire Banshees wheelchair team. We try and support all sorts of areas. There’s loads going on.

Reading rugby

 

“We have an excellent relationship here with Reading RFC but it’s one big family and one big network to attract children and their parents into the sport.

“From speaking to the parents, the children love it. They wake up and say: ‘Is it didi rugby today?’.

“There is a real rapport, they enjoy it and that is what makes them want to come back week after week.”

VIDEO: didi rugby Reading co-owners Donna and Craig explain why the didi rugby franchise model has worked for them…

12 reasons to launch a didi rugby franchise

didi rugby CEO Vicky Macqueen presents to franchise owners at the annual didi rugby conference in March 2022

didi rugby has launched new franchises in Cornwall, South Cambridgeshire and Devon in the last few months. Could you be the latest owner of a successful didi rugby franchise?

Owner and CEO Vicky Macqueen is keen to expand the didi experience and says she is confident that the business model that has been developed is one that can continue to be a success.

“I was running the business in my home county of Leicestershire for two years before we decided to start working towards a franchise model so feel that I have learned from experience what works and what doesn’t work,” said Vicky.

didi rugby CEO Vicky Macqueen presents to franchise owners at the annual didi rugby conference in March 2022
There is a strong family feel to didi rugby franchises

Very successful

“Those experiences have helped us put together a franchise plan that we believe can be very successful given that the person behind the business has the right outlook and drive to deliver it.

“Our central didi UK team is dedicated and passionate and is committed to delivering on our promise to support didi franchises both before and after they launch.

“And we have loved working with new franchise owners from all walks of life who have taken the didi brand and values forward over the past year and formed a tight bond between themselves to spread and support new ideas and best practice.

12 reasons why you should open a didi franchise: 

1) Join a wonderful and friendly team at didi rugby – but become owner of your own business.

2) Work with a proven franchise business model that can pay back your investment within 4 to 12 months, depending on the pace and size of your business.

3) If you have the business know-how but lack the imagination to put that into practice, we can help.

4) If you have little time to get a business set-up and want to earn money right away, we have a plan.

5) Do you need a fast return on any investment? Our franchise plans can help make that a reality.

6) Do you struggle with branding, concepts and marketing presence? Our experienced team is here to help.

7) Do you have a coaching qualification you would like to put into practice but need help with the business side of things? We can help.

8) There are options for part-time, full-time or multi-franchise buy-ins.

9) didi rugby will actively help find ambassadors in your area to help promote your business and provide guidance on how best to use your ambassadors.

10) There is an existing merchandise online shop already working to earn you additional profits from sales.

11) There is access to established resources including all the kit, coaching manuals, systems and the opportunity to learn and share with other franchisees.

12) Receive full training and support from the UK team regarding coaching skills, business operations and administration and all sorts of back-up.