didi rugby moves into the north west of England with Crewe and Nantwich franchise launch

Didi rugby will increase its reach into the north west of England when a Crewe and Nantwich franchise launches in September.

And the person who is bringing that franchise to Cheshire is full of passion and endeavour for the sport of rugby.

Katie Heirene is mum to “two crazy boys” and also plays for Crewe and Nantwich RUFC. She couldn’t be more passionate about inspiring kids to play the game.

“I have seen the benefits of rugby at first hand, not just for myself, but in my boys too,” said Katie. “The benefits of leading a healthy and active lifestyle and seeing the tremendous confidence and self esteem that being part of a team can give you is my driver for getting more kids active!

didi rugby Crewe and Nantwich owner Katie Heirene

Local sports teams

“The sooner this becomes second nature to our children, the better and it’s my dream to see the kids who join didi rugby go on to play for their local sports teams.”

After playing many different sports throughout her childhood, Katie finally took up rugby at university and went on to play at Championship and County level. She still pulls on the black and white jersey for Crewe and Nantwich each Sunday.

Over the years, Katie has coached tag rugby in primary schools and has also supported the youth sections at clubs she has played for.

She is now also working towards her RFU Level 2 qualification.

didi rugby CEO Vicky Macqueen said: “Katie clearly has a lot of passion for getting kids active and having fun so I am sure she will make a huge success of Crewe and Nantwich.

“With franchises in the Midlands, the south, Wales and the north east, we are delighted that Katie will front the first one to open in the north west. Hopefully, this will be the first of many.”