Local knowledge and community support is helping didi rugby to flourish

Children play at a didi rugby class

didi rugby are seeking people who want to consider opening a brand new didi franchise in an area they know very well…right on their own doorstep.

Franchise manager Sanchia de Lacy says the success of didi rugby in the areas they have launched in during 2018 has come as little surprise because the people behind those businesses know the area so well.

She has also been delighted by the passion shown by each new franchise holders after they have got involved, adding more weight to the didi family vibe running throughout the whole business.

Knowing their local community has enabled new franchisees to get a real kick start in launching their business by realising exactly where to seek help from and what resources to tap in to.

Children play at a didi rugby class
didi rugby kids having fun

On their doorstep

“Our franchise owners have got the most out of the area because so many of them operate right on their doorstep,” says Sanchia.

“This means they know the area so well and have known where to go to spread the word and where to look for venues to hold their classes.

“Crucially, that local knowledge has also helped them garner support from the communities they are all a part of. We have been delighted by the reaction from parents and businesses in many of the areas in which we have launched.”

When initial contact is made by anyone interested in finding out our more about didi rugby franchises, Sanchia and founder Vicky Macqueen (BEM) begin the process of discussing with those people whether a full or part-time franchise is good for both parties.

Business background

While Vicky conceived the idea for didi rugby, Sanchia’s business background is in operating franchises and their set-up so the combination for support of any new potential franchise owner is perfect.

And finding the right person for the role is absolutely central to those early discussions.

“In 2019, we are looking to expand at the same rate as 2018 and have no desire to go too quickly,” said Sanchia. “We really believe in what we do.

“With this is mind, we are always looking for the right partners to work with. didi rugby isn’t for everyone – it’s for those who hold our values, want a business that is striving for the same things and for someone who is hungry to be successful in their own way.”

“We actually have two active franchise opportunities available in Lichfield and Bedford currently up and running but didi rugby can be launched anywhere, ideally on people’s  doorstep, where they know the area and community so well.”

didi franchise owners are ‘coming from all sorts of professional backgrounds’

Franchise manager Sanchia de Lacy says didi rugby has seen people from all sorts of professional backgrounds and personal situations show an interest in opening a franchise over the past 12 months.

Founded by former England international Vicky Macqueen (BEM), the company has just announced the launch of its 21st franchise which will be opened by a former member of the armed forces in Lancaster and Kendal this Spring.

Other franchises have opened up around the country from Swansea to Twickenham and from Stafford to Reading over the past year. And didi rugby has been taken fondly into the hearts and minds of the children and parents who have become part of a growing success story.

With a strong team of experienced experts firmly behind the launch – and continued growth – of every franchise, Sanchia says she is looking forward to another busy 12 months ahead.

Not only will that involve supporting current franchisees with financial and practical advice at regular intervals, it will also involve opening new businesses around the country which can be run on a part-time or full-time basis.

didi rugby franchises can be great fun and tremendously rewarding

Proposals

Sanchia says she has been excited by the wide variety of proposals she has been dealing with, which really showed a spike when people started to recognise the didi rugby name, brand and values associated with it.

“We have seen a pull in people from all backgrounds wanting to be part of the didi family and adopt our values and drive for getting kids active,” she said.

“Each franchise owner brings a different skill and experience into the team, and that is what our franchising model is – a team – and a tight-knit one at that.

“We have seen interest from many ex-players, current rugby coaches and mums wanting to have their own business and get involved.

“We have also been approached by rugby clubs who want to take on a franchise themselves, business investors and other people who are simply looking for a change in their purpose in life.

Competitively priced

“Initial investment in a didi rugby franchise is very competitively priced and relative to the area in which the franchise would be operating in.

“The support we provide as didi HQ is very structured, detailed and aligned to the needs of the new business.”

“We have seen massive growth in the last 12 months and I know there is going to be another busy 12 months ahead of us as we continue to spread our values of getting children healthy and active around the country.

“Our wonderful mascots, Dougie and Daisy are coming to every franchise launch day and it’s fantastic that our founder and CEO, Vicky Macqueen still comes to every launch too and is very involved with the planning and promotion of each event.”

Are you interested in having a chat with Sanchia or Vicky to find out more about franchising options with didi rugby on a full or part-time basis? If so, email vicky@didirugby.com or sanchia.delacy@didirugby.com – or call Vicky on 07812 082375.

didi ambassador – Alecs Donovan

Alecs Donovan fought back from two years out with a serious injury to earn her Wales debut off the bench in the Six Nations against Italy at the Principality Stadium in Cardiff.

Having spent so long on the sidelines after rupturing an Achilles Tendon, the former hockey and netball player, who began sporting competition as a toddler, would have enjoyed her first run-out in national colours more than most.

“It’s a dream come true,” said Alecs. “I could not have wished for a better first cap. It’s surreal.

“It’s important that Women’s rugby teams play in stadiums like this and it’s important to get that recognition.”

A Swansea Rugby Club team mate of fellow didi rugby ambassador Siwan Lillicrap and didi rugby Swansea owner Robyn Lock, Alecs certainly did not waste her time while she was away from rugby.

didi ambassador – Alecs Donovan

Opportunity

She found that yoga was a great help during her rehab and is now giving everyone else the opportunity to enjoy that too having set up a business called Yogability.

“Rupturing my Achilles, meant that the one thing I could do was yoga. At first I couldn’t understand how on earth people, three times my age, were better than me, more flexible, stronger and healthier than I was,” said Alecs.

“After just two years of yoga, I can now understand the importance and the benefits it brings. All athletes, especially those rehabilitating from injury would benefit from yoga and others who are interested in general fitness and their well-being would gain so much from the teachings and benefits of yoga.

Stronger and fitter

“I am stronger, fitter and so much more flexible than I was two years ago, which helps me avoid the unnecessary tightness that leads to injury.”

So Alecs knows all about the importance of good preparation for future success. So being an ambassador for didi rugby is the ideal match!

didi ambassadors – Siwan Lillicrap

Wales, Swansea and Ospreys Women forward Siwan Lillicrap became the first female to ever be invited to take a seat on the board of Swansea Rugby Club.

Her positivity is something that strikes a chord with chairman Stephen Hughes.

“Siwan is doing a brilliant job,” he said. “She is very good in the boardroom and brilliant on the pitch and she leads her team tremendously well.”

Team-mate Alecs Donovan is also full of praise: “She is a great role model and an outstanding player who earns the respect of everyone on and off the field.”

Swansea Rugby Club is not the only place where Siwan is well respected.

Since making her international debut against Ireland in 2016, she has been an integral figure in the Wales national squad in a competitive second row area.

didi ambassador – Siwan Lillicrap

Enjoy being pitch side

And her role as head of rugby at Swansea University means her experience is being put to good use developing those involved in the rugby programme.

“There is a wide variety of roles I do and I enjoy being pitch-side,” she said. “Girls have taken rugby up while studying here that have never played the game before.”

As an ambassador for didi rugby, Siwan will be helping Swansea and Ospreys team mate, Robyn Lock, the owner of didi rugby Swansea.

And, from her own experience, she knows the importance of getting youngsters playing the game and having fun.

“I used to be out in my wellies every Sunday morning watching my brother play and my father coach and I was always on the side of the pitch,” said Siwan. “I always loved the game and had a rugby ball in my hand whenever I could.”

didi ambassadors – Heather Fisher

​Heather Fisher is a hugely recognisable figure on the Women’s rugby circuit and an inspiration to those around her.

Having began her time in the public eye on the Great Britain bobsleigh squad, taking part in the British Championships and European circuit, she moved into rugby and became one of the game’s hardest workers and toughest tacklers.

She won her first international cap for England against the USA in 2009 and that was the start of a wonderful career that has propelled her onto the world stage.

She is now a World Cup winner at 15-a-side after success in France in 2014 and has represented her country at the 2009, 2013 and 2018 World Cup of Sevens.

didi ambassador Heather Fisher

Helping to mentor

She was also a member of the Great Britain squad that came so close to a medal at the 2016 Olympics Games in Rio.

Heather has worked on behalf of the Youth Sport Trust as a Sky Sports Athlete Mentor and will now be helping to mentor some much younger athletes as a didi rugby ambassador!

“I am really pleased to become an ambassador for didi rugby,” said Heather. “It is a fantastic organisation that will generate confidence and skills for little kids.

“It’s absolutely brilliant to be a part of it so thanks for having me on board. I am looking forward to working with everyone involved.”

didi ambassador – Emily Scarratt

Emily Scarratt has been a regular in the England side for a decade.

She first started playing rugby at the age of just five and it was the start of a beautiful relationship with a sport which has helped her travel the world playing Sevens and XVs for her country and winning numerous honours along the way.

Her most memorable day was the World Cup final in France in 2014 when she scored 16 points in England’s 21-9 win over Canada. It was a tournament she ended as top scorer with 70 points.

She has also won Six Nations grand slams, World Sevens Series tournaments and was England Women’s Rugby Player of the Year in 2013.

didi ambassador -Emily Scarratt

You can kick, pass, run and tackle

Emily was also the captain of Team GB in the Rugby Sevens at the Olympics in Rio in 2016 as the team finished just outside the medals in fourth.

She gave up her job as a PE teacher in Birmingham to become a full-time rugby player when professional central contracts were introduced and, having also taken up the game at such a young age, she knows all about the benefits of the sport to children.

“I just love the different elements of rugby,” she said.

“I played a lot of sport growing up but rugby has a bit of everything – you can kick, pass, run, tackle, there is an amalgamation of a lot of different areas of sport in one sport.”

didi ambassadors – Gareth Thomas

It was a visit to a didi rugby class in Swansea that made Wales rugby legend Gareth Thomas aware of the benefits the service was providing to young children in the area.

Working for BBC Wales Sport, he visited didi Swansea owner Robyn Lock to recognise the Ospreys player for her services to the sport of rugby in the country.

And after seeing what fun didi rugby brought to kids and parents alike, Gareth was excited by what he saw and was happy to bring all of his experience and enthusiasm to the set-up.

didi rugby is delighted to have him on board and honoured that someone with such a rich history in the sport is now an ambassador of our values and desire to spread the sport to the youngsters of Wales.

With 100 Test caps under his belt, Gareth was the most-capped Wales rugby union player until he was overtaken by Stephen Jones in 2011. He is also the second-highest Wales try-scorer behind Shane Williams.

Gareth Thomas is a didi rugby ambassador

Extremely popular

He was recognised at the highest level of the sport when he skippered the British & Irish Lions for the second and third Tests of their New Zealand tour in 2005.

He was an extremely popular member of the Wales national team and played his club rugby for the likes of Bridgend, Cardiff and Toulouse.

Nicknames Alfie, he moved into broadcasting and the media after retiring from playing and was an analyst on the 2011 and 2015 World Cups.

He has also appeared on mainstream TV shows like Dancing on Ice and Celebrity Big Brother.

didi Ambassador – Rosemary Conley

For someone known for her commitment to fitness and healthy lifestyles, Rosemary Conley’s link to didi rugby was the perfect match.

The Leicester-born businesswoman, author and broadcaster was the founder of Rosemary Conley Diet and Fitness Club and has released countless programmes, books and DVDs to help people stay on top of their weight and remain focused on exercise and eating the right foods.

Her name has become synonymous with low-fat diets but the aerobic work-outs she also promotes provide an at-home regime for people who wanted an alternative to going to the gym.

When didi rugby founder Vicky Macqueen received her British Empire Medal in 2015, Rosemary was there to read her citation and the two ladies got talking about the business.

TV star Rosemary Conley is a didi Rugby ambassador

Chasing a ball and getting fit

Soon afterwards, Rosemary became a didi rugby ambassador because the values of the business are exactly what she stands for.

“Vicky is a wonderful lady and I was thrilled to hear about didi rugby when we met,” she said.

“When she asked if I would become an ambassador, of course I said ‘yes’.

“Any initiative that is there to get young people running around, chasing a ball and getting fit and active, is a good one.

“In my line of line, it has always been about finding a type of physical activity that you will enjoy and didi rugby is brilliant for that.

“You will have tremendous fun and laughter by participating in didi rugby and I wish everyone involved in it, all the very best.”

didi rugby parents given the chance to learn skills that could save a child’s life

The head coach of didi rugby Coventry is providing an opportunity for parents of children in her classes to learn skills that could save a little one’s life.

Sophie Gulliver has joined forces with TOLAN Training to put on a paediatric training session for parents of children who attend sessions at didi rugby Coventry.

The event is set to take place at the end of February in the evening at Coventry Rugby Club. The exact date and time will be announced shortly.

Only 15 places are available on the night and interested parties are invited to contact Sophie to book their place.

A person learns life-saving techniques

Life-saving techniques

Life-saving techniques and equipment are very important to Sophie after the passing of a close friend due to a cardiac arrest. And that sad news has already inspired her to raise money for a defibrillator which is stationed at Eastern Green Village Hall – one of didi rugby’s venues in Coventry.

Now she is keen to make sure every didi parent in her area has the skills necessary to save a young child’s life, if a terrible situation was to ever emerge.

“The evening will offer three hours’ worth of life-saving techniques for just £10,” said Sophie.

“You obviously hope nothing like this ever happens but I feel it’s really important to try and give didi parents the opportunity to learn what to do in the event of an emergency.

“If that means they have the knowledge to protect little ones as they grow up, this will be the best investment they make all year!”

Bookings can be made by contacting Sophie.Gulliver@didirugby.com or by calling her on (07794) 336680.

Picture tells a thousand words after fantastic didi rugby birthday party

They say a picture can tell a thousand words.

Well little Miles Thorp and his mates had a day to remember at his sixth birthday party courtesy of didi rugby Reading.

Having started didi rugby classes last September and enjoyed it so much, Miles’ mum Vicky decided to book him a didi rugby birthday party too.

Held at Thatcham RFC, where Miles has his classes, the birthday boy and 17 of his friends had a fantastic day, which not only provided them with lots of fun, but helped them sleep well at night too!

“I cannot recommend didi rugby enough,” said delighted mum Vicky. “The birthday party was brilliant. They played games, climbed through obstacles and competed against one another in groups.

Miles and his mates enjoy a didi rugby birthday party

'17 hyper kids'

“All of the children really enjoyed themselves and the parents commented on how much fun they had all had – and how it helped them all sleep well at night too!

“Coach Craig Hunter was fantastic at organising 17 hyper kids between the ages of four and six and Miles has not stopped talking about how much he enjoyed himself.”

Vicky said they had found out about didi rugby at a rugby club’s open day and not looked back.

“Miles had a go on the day and he absolutely loves it now,” she said. “He is a typical boy and loves all of the running around and playing with a ball.

“didi has helped him learn some good techniques and Craig Hunter is brilliant with him and the rest of his class. He thoroughly enjoys his weekly sessions.”

And finally, Miles himself said: “My rugby party was epic cool!”

Who are we to argue!